NOVATECH: HATS
Bridging budget and leadership changes with creative new APPROACHES
A scaled budget strategy for sustaining video marketing

What do you do when your marketing apparatus suddenly goes from producing video pieces with a ~$20k budget to seeing staffing and budget cuts, and a challenge to the budget viability of brand marketing within your company’s strategy? You make the price tag irresistible, while engaging with fresh talent to achieve continuity in the eyes of the audience, as your brand story evolves.

Utilizing a young video production startup and student filmmakers, this fourth ad in an ongoing series was essentially produced for the cost of craft services, gear, props and time. Shot on-location in a single day, it was conceived to promote Novatech’s new four-prong “Managed Office” offering, with a message aimed squarely at business owners and leaders.