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New magic takes flight for this grassroots small biz’s boom.

With successful franchise expansion exploding for this once-cottage enterprise, Finklepott’s Fairy Hair was ready to get their brand tightened up and infused with a solid plan. Already fully committed to the “magic” of their shimmering, sparkling hair enhancement product, the company’s leadership were seeking to establish a distinctive and appropriate look and feel and to ensure both new and existing expansion territories could adopt this new, more polished concept with a simple and concise brand guide.

Finklepott’s was updated from its original “apothecary” theme, to one resonating with the experiential focus of the brand with and a slick, modern treatment met with fantasy elements and type styles.

A full flight of custom applications and reusable templates were delivered to the client, including designs for custom-die-cut business cards, gift cards, social media themes, and assorted soft goods. Each piece of franchisee collateral features meticulous consideration for customizations by location and personalized photos.

Alongside these deliverables, a curated selection of stock imagery and color systems completed the brand library.