Why hire skilled and experienced help and is it worth the cost?
Sure, maybe you’ve got a nephew who’s a whiz with his pirated Adobe software. Maybe you’re still experimenting with digital marketing or social media, investing money and time on trial and error? You will likely do better in both quality and results by engaging with a professional carrying twenty years of experience across many disciplines, from the creative production to nuts and bolts of marketing.
But can you afford it?
The old adage of “you get what you pay for” certainly applies to many things but in most cases there are similar costs associated with all projects and the difference comes down to skill and experience as well as talent for the craft. Occasionally, businesses and decision-makers will find they are paying far too much for a more complex version of services than they need from an agency or large-overhead provider.
Every business and organization deserves a world-class brand.
There is no reason any client should not enjoy a world-class brand presence and communications arsenal in the marketplace – especially when so many tools and mediums exist in the digital age. You should have just as sophisticated of a presentation in every syllable and pixel as the “big guys.”
Example Cost Comparison
Sometimes the costs between freelance and agency can be staggeringly disparate. Some projects, like websites, may need to involve a dozen staffers in an agency to reach completion. While these are understandable and valid, not every client needs the mobilization of a full team. This overhead, combined with real estate and other operational costs can drive up the price in almost any task or project.
Chances are, you’re paying your agency too much…
when the personal and professional attention you need can be obtained for far less.
Non-profit discounts available on some rates.
Event or applicable trade meetings may qualify for gratis speaking appearance.
Real-world, practical, common-sense ethos with uncommon results.
There are many buzz-words and trends you see tossed around constantly. The noise is almost deafening in the marketing and advertising realm. It can be overwhelming and confusing – and even more so when the profiteering of some of these trends is figured in. Need someone to demystify SEO (Search Engine Optimization) or set the right expectations for the best social media platforms for your brand?
You need a trusted advisor and operator who knows how to say “no” to bad options just as much as they say “yes” to great ideas. Not every trend will benefit your business or organization. Get the straight-talk you need to make the pragmatic and profitable decisions that are essential to any size venture.
“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”