Long-term political client with evolving needs.
Brand creation, logo design, graphic design, web design and copywriting for Jason Potts’ political campaigns from his entry into public service as a Metro Councilmember to his current role in the Tennessee General Assembly. Moving elements forward from the city branding to the state, the star element was adapted into a livery bar hearkening to the Tennessee state flag, but without any direct and cliche implementations of the frequently-overused tri-star.