From the early days of Apple Specialist MacAuthority, I was the driving force in its brand and creative growth. The company started as one single location of its retail store in Nashville. When Apple set sights on coming to town with an official Apple Store, I advised leadership that we should split the difference in the revenue data we had on our best zip codes, recommending a “divide and conquer” addition of a store in nearby Cool Springs Galleria. I would move on to other opportunities for a few years after that, but in that time, the company did just that and saw much success in coexisting in compliment to the Apple Store. An expansion to Louisville and Chattanooga would follow.
Upon my return to MacAuthority, I executed the re-branding of the company and took point on growing the brand as we doubled our number of stores in the region. Apple moved into Cool Springs and we agreed to concede that mall to them in favor of a smash-hit on-campus store on the campus of Vanderbilt University, and other expansions to the mall in Johnson City and the Hanes Mall in Winston-Salem. I designed a new building facade for the original store and designed the interior of the corporate HQ. The brand and assets were highly valued and then company was purchased by Simply Mac, becoming part of a large and still-successful independent Apple Specialist store chain.
I oversaw multiple events, such as a successful series of iPad in Business day-long conferences held at museums and zoos, involvement with our Nashville Film Fest and the establishment of a community wi-fi network with local businesses long before it was common. These were all very satisfying evolutions from my early days of curating brand and product history when the company only had a single store location. During these earlier days, I was awarded recognition or one of the top launch events for Mac OS X Tiger and established a video Mac newscast long before video tech blogs were “cool.”
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