Brand Experience Architect, Creative Agent Provocateur and Impresario of Ideas
Creative visionary Lucas Leverett has been a frequent steward of Nashville’s household names, crafting and advancing brand experiences for twenty years. His background encompasses design, technical, and business concerns, spanning the Experience Design field. Having presided over countless branding and re-branding projects from non-profit, to political, to Apple Computer’s regional business, Lucas brings imagination, determination, intuition, cunning, and creativity to each project.
By force of will, he forwards ideas big and small toward bold goals and sometimes usefully audacious disruptions to the status quo. True to his native Nashville roots, Mr. Leverett sports multiple identities: paying the bills through his work in branding and marketing and in his spare time he plans events filled with superheroes, spacemen and zombies.
Lucas has been called the “Archgeek of Nashville” due to his role as a founder and chief executive of several area popular-arts events, putting Tennessee on the map in the genre. Recently, Lucas accepted an invitation to join the distinguished TEDx Nashville Society of Fellows, as well as the annual event’s Leadership Team. Mr. Leverett masterminded the framework for the first non-profit organization for the “geek arts” – ArtsCubed – which produced two weekend festivals, MTAC and GMX, for over 15 years. He led the acquisition and revitalization of the Nashville Zombie Walk, twice, each time establishing this popular food drive for Second Harvest Food Bank Of Middle Tennessee as a prolific and festive benefit event. Lucas has also contributed his talents to the expansion of the Maker movement in Nashville, and the inspiration of young minds through his role as a co-founder the hugely-successful Nashville Mini Maker Faire, where he served as an organizer for its first five years.
Continuing to guide geek-community events to greatness, Lucas joined the board of the annual Hypericon event in Nashville, and served as Creative Director for three years – showing them the keys to success in fandom. He has continued as a figure in geekery, contributing to Zombies In My Blog with his column, The Stump. His lifelong geek-loves include Transformers, Batman, and Star Trek, on which he maintains subject-matter expertise, in addition to his portfolio of successful “geek brand” projects.
Always up for a rebranding, or dragging a decades-old company kicking and screaming to the 21st Century, he’s been fortunate to serve in roles reporting directly to owners and executives at Cenwood, MacAuthority (now SimplyMac), and Jive! A Printworks Studio (Accent Media) – most recently “quarterbacking” with the Marketing team at Novatech. Lucas’ passion and vision have propelled him as a Creative Agent Provocateur and Impresario of Ideas. His imagination is exercised daily in his Brand Experience work, and through his extracurricular posts in the civic, pop-media, and professional landscape. His balance of creative idealism with practical and driven leadership have proven to be a cornerstone of his success, whether a consultant behind the scenes or a speaker in the spotlight.
Lucas Leverett is not simply an executive leader, consultant, or creator – his approach is that of an Auteur.
Nashville Zombie Walk
Creative Director 2014-2018
Frontiers Nashville – Hypericon
Fellow, Leadership Team
Co-Founder / Co-Chair 2013-2018
Nashville Mini Maker Faire
Qui tacet consentire videtur, ubi loqui debuit ac potuit.
He who is silent, when he ought to have spoken and was able to, is taken to agree.
Learn more about the knowledgebase and saturation of skills Lucas brings to the table, to help your project and/or team planning. These charts serve as a glimpse into some of the tools and detailed steps involved in project leadership, or actual hands-on execution. Most of these are represented here on the site, but feel free to request specific samples of related work.
Tools of the Craft
En expert in creative technologies of any sort, Lucas’ toolbox of applications and platforms runs a spectrum of creative, marketing, analytics, CRM and MQL/SQL funnel platforms. His competency or expert status includes:
Adobe Creative Suite, Microsoft Office/Teams/365, WordPress, CSS, Email Marketing (Emma, etc), Pardot, Hubspot, Salesforce, Sprout Social, Bambu, Eventbrite, CallRail, Google Ads/Analytics/Business, Social Media platforms (LinkedIn, Facebook, etc), YouTube, Apple platform expert, Slack and Trello. (To name a few.)
- Video Editing
- Video Editing
A twenty year veteran marketing and branding professional, Lucas is suited to serve as a team member, manager or executive leader. He is an excellent writer for various applications, including SEO, copywriting and media scripts. Comfortable at the podium or in the spotlight, his strong live presentation, event coordination and showmanship skills are a near-equal match for his eye for media design in all formats. Most recently, he has honed his VoiceOver and narration skills, truly rounding out his one-man-show status in creative production.
“Big ideas rarely impress small minds.”