Brand Experience Architect, Creative Agent Provocateur and Impresario of Ideas
Creative visionary Lucas Leverett has been a frequent steward of Nashville’s household names, crafting and advancing brand experiences for twenty years. His background encompasses design, technical, and business concerns, spanning the Experience Design field. Having presided over countless branding and re-branding projects from non-profit, to political, to Apple Computer’s regional business, Lucas brings imagination, determination, intuition, cunning, and creativity to each project.
By force of will, he forwards ideas big and small toward bold goals and sometimes usefully audacious disruptions to the status quo. True to his native Nashville roots, Mr. Leverett sports multiple identities: paying the bills through his work in branding and marketing and in his spare time he plans events filled with superheroes, spacemen and zombies.
Lucas has been called the “Archgeek of Nashville” due to his role as a founder and chief executive of several area popular-arts events, putting Tennessee on the map in the genre. Recently, Lucas accepted an invitation to join the distinguished TEDx Nashville Society of Fellows, as well as the annual event’s Leadership Team. Mr. Leverett masterminded the framework for the first non-profit organization for the “geek arts” – ArtsCubed – which produced two weekend festivals, MTAC and GMX, for over 15 years. He led the acquisition and revitalization of the Nashville Zombie Walk, twice, each time establishing this popular food drive for Second Harvest Food Bank Of Middle Tennessee as a prolific and festive benefit event. Lucas has also contributed his talents to the expansion of the Maker movement in Nashville, and the inspiration of young minds through his role as a co-founder the hugely-successful Nashville Mini Maker Faire, where he served as an organizer for its first five years.
Continuing to guide geek-community events to greatness, Lucas joined the board of the annual Hypericon event in Nashville, and served as Creative Director for three years – showing them the keys to success in fandom. He has continued as a figure in geekery, contributing to Zombies In My Blog with his column, The Stump. His lifelong geek-loves include Transformers, Batman, and Star Trek, on which he maintains subject-matter expertise, in addition to his portfolio of successful “geek brand” projects.
Always up for a rebranding, or dragging a decades-old company kicking and screaming to the 21st Century, he’s been fortunate to serve in roles reporting directly to owners and executives at Cenwood, MacAuthority (now SimplyMac), and Jive! A Printworks Studio (Accent Media) – most recently joining the Marketing team at Novatech. Lucas’ passion and vision have propelled him as a Creative Agent Provocateur and Impresario of Ideas. His imagination is exercised daily in his Brand Experience work, and through his extracurricular posts in the civic, pop-media, and professional landscape. His balance of creative idealism with practical and driven leadership have proven to be a cornerstone of his success, whether a consultant behind the scenes or a speaker in the spotlight.
Lucas Leverett is not simply an executive leader, consultant, or creator – his approach is that of an Auteur.
Gig
Digital Marketing Strategist
Novatech, Inc.
Volunteer
Co-Producer
Nashville Zombie Walk
Creative Director 2014-2018
Frontiers Nashville – Hypericon
Appointments
Fellow, Leadership Team
TEDx Nashville
Co-Founder / Co-Chair 2013-2018
Nashville Mini Maker Faire
Skills Snapshot
Learn more about the knowledgebase and saturation of skills Lucas brings to the table, to help your project and/or team planning. These charts serve as a glimpse into some of the tools and detailed steps involved in project leadership, or actual hands-on execution. Most of these are represented here on the site, but feel free to request specific samples of related work.
Design
- InDesign
- Photoshop
- Illustrator
- Keynote
- Video Editing
- InDesign
- Photoshop
- Illustrator
- Keynote
- Video Editing
Web
- Wordpress
- CSS
- HTML
- Wordpress
- CSS
- HTML
Events
- Concept/Brand
- Layout
- Contract/Budget
- Security
- Registration
- Concept/Brand
- Layout
- Contract/Budget
- Security
- Registration
Production
- Photography
- Pre-Press
- Videography
- Stagecraft
- Copywriting
- Photography
- Pre-Press
- Videography
- Stagecraft
- Copywriting
Qui tacet consentire videtur, ubi loqui debuit ac potuit.
He who is silent, when he ought to have spoken and was able to, is taken to agree.
Designs On Civil Service
Those who’ve worked with or known Mr. Leverett for any amount of time would have likely noticed his thoughtfulness concerning government, civic leadership and potential service in office. In this time when unique leaders and bold ideas are needed on the national and local level, some of the core concepts he carries into both of those arenas may be the future foundation of such pursuits.
For Nashville
Our city’s leaders should be visionaries with new ideas, not just responders to email and phone calls. They should also be protectors of the common Nashvillian, and not simply respond to lobbyist pressures and donor’s priorities.
- Each District Councilmember should focus 60/40 on District/City leadership. Our town is too big for fiefdoms.
- We need to reduce the number of Council Districts and seats in Metro Nashville to 20-25.
- To ensure an average person can afford to join the Council, pay should increase from $15k part-time to $40k full-time.
- Our Council must find ways to defeat the oppressive TN State Legislature’s frequent interference into Nashville’s sovereignty.
- The time for aggressive affordable housing laws, to combat developer and landlord greed, has long been upon us.
- A realistic timeline for bold public transit solutions should be closer to reality than several decades.
- Parks, greenspace, consistent progressive improvement in recycling should be core values for every leader in Metro.
- Leaders should be vanguards for responsible and fair revitalization – not mindless gentrification.
- We should end the preservation of outdated and irrelevant activities at the Nashville Fairgrounds.
- Priority should be given to “disruptive” enterprises like Google Fiber, Uber, and Lyft by leaders – not to lobbies from outdated and stubborn legacy business models.
- All donations to Metro campaigns should be visible through an easily-accessible public record.
For America
We’ve recently borne witness to a nationwide con-game in the name of “populism.” While the misrepresentation of such is making consistent headlines, there are many ideas Americans could embrace in a platform of true populism.
- We should pass a Constitutional amendment to ban lobbyists.
- The People also need an amendment to eliminate gerrymandering.
- Our nation must strip all corporations of individual rights.
- In education policy, we should require Civics classes – the same as 3 R’s.
- Congress must ban bills with pork and unrelated legislative goals.
- States should have to ratify pay raises for any federal office.
- It is time to federally mandate proportional Electoral College representation or do away with it entirely.
For Humanity
As a universal value, our nation should actively pursue an agenda of fairness and equality – for Americans and our brothers and sisters all over the world. Our cultural obsession with religion, gender, orientation, nationality, color or creed has done nothing to forward our best ideas, and there is no room in modern society for hate based upon those factors.
Current Project – MLK Blvd
Lucas has submitted a proposal to Metro Nashville leaders for the redesignation of 28th and 31st Avenues between Jefferson St and Natchez Trace. This new roadway would be named in honor of Dr. Martin Luther King, Jr. Would you like to know more?
“Big ideas rarely impress small minds.”
Lee Clow